formbricks
A few weeks a ago I did post on Lime Survey, we use this here at mintarc, its a great tool and we like it is fits the bill for us... However, one of my followers out on Linkedin mentioned I should have a look at formbricks, I must say I was pleasantly happy to use, give it a spin.
Formbricks is an open-source experience management suite that focuses on privacy. It positions itself as an alternative to Qualtrics, providing tools to gather user feedback across various platforms such as websites and apps. The goal is to help businesses understand what their customers need through surveys and feedback mechanisms.
It can be considered an alternative to LimeSurvey, though each platform has its own strengths and ideal use cases. Both are open-source survey builders that allow organizations to create, distribute, and analyze surveys while offering the option for self-hosting, which is important for privacy and data control.
It is a newer entrant that positions itself as a modern, user-friendly alternative to both commercial and open-source survey tools. It provides a polished interface, drag-and-drop form building, and features like conditional logic, multi-step forms, and real-time response analysis. Iyt is good at integrations, offering native connections to tools like Slack, Zapier, HubSpot, Notion, and Google Sheets, which makes it especially appealing for business use cases where workflow automation and branding are important. Its customization options are extensive, by embedding and design matching with company branding.
Core Philosophy and Positioning
It is not just a survey tool; it’s an experience management (XM) platform. This means it goes beyond simple data collection, enabling organizations to systematically measure, understand, and improve the experiences of their stakeholders. Its design philosophy is centered around making experience management accessible, actionable, and privacy-compliant for businesses, governments, and nonprofits alike.
Survey Creation and Customization
At the heart of Formbricks is a no-code survey builder that supports a wide array of question types, including multiple choice, open text, ratings, and more. Users can create standalone surveys to share via links, embed surveys directly into websites, or integrate them within web and mobile apps. The platform offers comprehensive customization options, allowing organizations to match surveys to their corporate branding through custom colors, fonts, and layouts.
It also provides a library of best-practice templates, making it easy to deploy surveys for common use cases such as Net Promoter Score (NPS), product-market fit, onboarding feedback, and churn analysis. The survey logic supports features like conditional branching, skip logic, and multi-step flows, ensuring that respondents have a tailored experience based on their answers and user attributes.
Targeted and Multi-Channel Feedback
Its ability to deliver highly targeted surveys. By integrating with user management systems or leveraging its own SDK, Formbricks can identify known users, enrich their profiles with custom attributes, and segment them into cohorts for personalized survey delivery. This enables organizations to trigger surveys based on specific user actions, such as completing a purchase, abandoning a cart, or reaching a milestone in an app.
It also supports multi-channel feedback collection, allowing surveys to be distributed via web widgets, email, direct links, and even within mobile apps. This flexibility ensures that feedback can be gathered at every meaningful touchpoint in the customer or employee journey.
Data Privacy, Security, and Hosting
It is built with privacy and compliance at its core. Organizations can choose between a fully managed cloud solution (with GDPR-compliant hosting in Europe) or deploy Formbricks on their own infrastructure for maximum data control. The open-source nature of the platform means that all data handling processes are transparent and auditable, which is particularly important for organizations with strict compliance requirements
Analytics and Reporting
Once data is collected, Formbricks transforms raw responses into actionable insights through its analytics suite. The platform provides real-time dashboards, trend analysis, sentiment analysis, and customizable reports. These tools help teams understand customer behavior, preferences, and pain points, enabling data-driven decision-making to optimize products, services, and user experiences
You can check it out here: https://formbricks.com/